Cookies Policy
Last updated: April 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They help websites recognize your device and remember information about your visit.
This Cookies Policy explains what cookies SBB Group uses, why we use them, and how you can manage your cookie preferences.
2. Types of Cookies We Use
2.1 Essential / Strictly Necessary Cookies
Purpose: These cookies are essential for the website to function properly. Without them, certain features won't work.
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| sbb_nav_state | SBB Group | Session | Remember mobile menu state |
| sbb_cookies_consent | SBB Group | 12 months | Remember your cookie preferences |
Legal Basis: Necessary for contract / legitimate interest (website functionality)
2.2 Analytical Cookies
Purpose: These cookies help us understand how visitors use our website so we can improve it.
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| _ga, _gat, _gid | Google Analytics | 2 years / 1 minute | Track website traffic & user behavior |
Legal Basis: Consent (you must opt-in via cookie banner)
More Info: Google Privacy Policy
2.3 Marketing / Targeting Cookies
Purpose: These cookies track your browsing activity to show you relevant ads and retarget you with our services.
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| fr, _fbp, _fbc | Facebook Pixel | 3 months | Facebook retargeting (if installed) |
| _gac_* | Google Ads | 90 days | Google Ads conversion tracking (if used) |
Legal Basis: Consent (you must opt-in via cookie banner)
2.4 Third-Party Service Cookies
We may use third-party services that set their own cookies:
- Google Maps: If embedded for service area display
- YouTube: If we embed videos
- Payment Providers: Stripe, PayPal for online payments
3. How to Manage Your Cookies
3.1 Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept All: Accept all cookies including analytics and marketing
- Reject Non-Essential: Only essential cookies are set
- Manage Preferences: Choose which categories to accept
You can change your choices anytime by clicking the cookie icon shown on the website.
3.2 Browser Controls
You can also control cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Preferences → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
You can delete cookies at any time, but this may affect website functionality.
3.3 Opt-Out of Tracking
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook: Facebook Ad Preferences
- Industry Opt-Out: Your Online Choices
4. Do Not Track (DNT)
Some browsers have a "Do Not Track" feature. Currently, there is no industry-wide standard for recognizing DNT signals. We do not currently respond to DNT browser signals, but we do provide you with manual opt-out options above.
5. Duration & Changes
Your cookie preferences are saved for 12 months. After this period, we'll ask for your consent again when you revisit our website.
We may update this Cookies Policy from time to time. Changes will be posted on this page with an updated date.
6. Contact Us
If you have questions about our cookies practices, contact us:
SBB Group
Email: contact@sbbgroup.co.uk
Phone: 07824 729573
Address: Savoy House, Savoy Circus, London W3 7DA
7. Legal Information
This Cookies Policy is part of our Privacy Policy and our Terms & Conditions.
We comply with:
- UK GDPR (General Data Protection Regulation)
- UK Data Protection Act 2018
- PECR (Privacy and Electronic Communications Regulations)
- ICO (Information Commissioner's Office) Guidelines